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Are marketers really going soft?
Al Ries argues the famous Apple campaign was a failure and too soft. I don’t usually respond to articles in the trades, nor do I get into ranting, but I must say that Mr. Al Ries’s latest Ad Age column...
View ArticleA Smarter Planet
[View the story "IBM's Smarter Planet: A belief, a purpose, a behavior, and an advertising campaign" on Storify]
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So this is how Tumblr and Yahoo will make money
A week ago the pundits were quick to suggest that Yahoo’s purchase of Tumblr was little more than a Hail Mary. How can a company dependent on a dying model (display advertising) and an aging user base...
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A brand can own any idea, but can it live up to the ideal?
Any brand could have used the line. But could it have lived up to the ideal? My friend and sometimes co-conspirator Will Burns had a great post in Forbes this week arguing that brands too often kill a...
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Questions for a panel on the evolution of marketing
I’ve just been asked to submit moderator questions and suggested topics for a panel titled The Evolution of Marketing Since the Mad Men Era. It seems an impossibly broad topic that has been covered in...
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